PPC Marketing

What is PPC?

​If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.​


Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.


​Why is PPC so important?

Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score. This, in turn, increases the ROI for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher RO

Most of these benefits and advantages center on the amount of control and visibility PPC offers in your marketing efforts. ... Here are five reasons why PPC marketing is worthwhile: You only pay when an interested person clicks.​


PPC Marketing

Boost Your Business On the Search Engine



Keyword Analysis & Segmentation


Campaign Construction & Settings


Text Ad Creation


Landing Page Creation


Basic Extension Development


Conversion Tracking Setup


Campaign Optimization


Ad Management & Testing


Landing Page Testing & Development


Monthly Reporting








Click Charge Paid Directly to Google, Bing

Establish Daily Spend Amount​



$445/ month (Customizable)

What you get with leadingant

Having your paid search advertising managed efficiently and effectively brings you relevant ready-to-buy traffic at less cost. Leadingant's objective is to increase your leads, calls and sales through search engine marketing best practices. Our team of PPC experts has the right combination of knowledge, experience and resources to achieve this goal for you.

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